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Advantages of Using Integrated Business Planning in HEIs

Author

Listed:
  • Goran Oblaković

    (Zagreb School of Economics and Management)

  • Mirna Koričan Lajtman

    (Luxembourg School of Business)

  • Jakov Piskac

    (Zagreb School of Economics and Management)

Abstract

The objective of this paper is to explore the use of the integrated business planning (IBP) process, and its applicability to managing higher education institutions. Many higher education institutions require a new approach to planning activities, and thus the appropriateness of IBP is examined. The paper utilizes the case study methodology. The benefits of integrated business planning are illustrated through the example of a Croatian manufacturing company. The results indicate that the benefits include improved planning, better portfolio management, a better understanding of the market, higher profitability, and so on.

Suggested Citation

  • Goran Oblaković & Mirna Koričan Lajtman & Jakov Piskac, 2023. "Advantages of Using Integrated Business Planning in HEIs," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 9(2), pages 37-42, January.
    • Handle: RePEc:mgs:ijmsba:v:9:y:2023:i:2:p:37-42
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.92.1004
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    More about this item

    Keywords

    Integrated Business Planning; Sales and Operations Planning; Strategy; Higher Education Institutions;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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