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Antecedents of electronic word-of-mouth (eWOM) in social media have not been analyzed in the case of transition economies. The Commonwealth of independent states (CIS) is an interesting case, where countries lived with the ideology of communism for a long time and now they need to adapt to a new set of rules. First of all, the current study analyzes the cultural aspects of Uzbekistan to understand them in the perspective of Hofstede’s classification. Secondly, it reviews previous literature and finds what kind of effects tie strength, homophily, interpersonal influence, trust, self-presentation, and self-disclosure can have on engagement in eWOM in individualistic and collectivistic communities. Finally, it suggests why future research involving the CIS sample is important

Author

Listed:
  • Javohir Kamolov

    (Dawei Liu Hangzhou Dianzi University, People’s Republic of China)

  • Assem Baimagambetova

    (Dawei Liu Hangzhou Dianzi University, People’s Republic of China)

  • Dawei Liu

    (Dawei Liu Hangzhou Dianzi University, People’s Republic of China)

Abstract

No abstract is available for this item.

Suggested Citation

  • Javohir Kamolov & Assem Baimagambetova & Dawei Liu, 2019. "Antecedents of electronic word-of-mouth (eWOM) in social media have not been analyzed in the case of transition economies. The Commonwealth of independent states (CIS) is an interesting case, where co," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 5(2), pages 50-59, Januar.
    • Handle: RePEc:mgs:ijmsba:v:5:y:2019:i:2:p:50-59
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.52.1005
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    Keywords

    Electronic word-of-mouth; Social networking sites; Social media; Post-communist country;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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