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The Corporation Brand And The Social Responsibility

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  • Florentina Popa

    (Ph.D., Lecturer at “Mihail Kogalniceanu” University, Iasi, Romania;)

Abstract

The new paradigm of the connective branding implies a business ethics, which includes the involvement of companies in the life of the community where they develop their activities. The corporatist social responsibility represents a strategy of communication with the community that aims to replace the image of business only for profit with the one of business for the development of the community. One of the companies that has activities in Romania and has integrated the Corporatist Social Responsibility within its long-time objectives is PETROM S.A. In the text below I will analyze the reasons why the company uses this strategy of social responsibility, its accomplished projects, as well as the effects upon the beneficiary companies.

Suggested Citation

  • Florentina Popa, 2013. "The Corporation Brand And The Social Responsibility," Buletin Stiintific - Scientific Bulletin, Published by Cugetarea and indexed by Lumen Department of Economics on Behalf on Mihail Kogalniceanu University, vol. 22(1), pages 81-91.
    • Handle: RePEc:lum:rev5rl:v:22:y:2013:i:1:p:81-91
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    Keywords

    economical and financial crisis; consumers; incomes; expenses; growth;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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