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STATISTIC REGARDS ABOUT CUSTOMERS PREFERENCES (English version)

Author

Listed:
  • Maria RADU

    (Phd’s “Al. I. Cuza” University)

Abstract

The analysis of individual customer styles and values (analysis Life Styles Inventory LSI) is a development tool that allows people in any environment to identify and understand their preferences and patterns of thinking styles and how they perceive themselves. LSI analysis offers the opportunity to discover and improve behavior and thinking styles, which will lead to increased productivity in socio-economic and cultural life, better results, better use of own resources, and other structural changes which will help increase performance. The implementation of a statistical survey questionnaire can turn into statistical information the processing the customers’ preferences. Customer preferences can be analyzed but also influenced to some extent and method comparison and statistical survey provides relevant data necessary for overlapping strategic decisions.

Suggested Citation

  • Maria RADU, 2011. "STATISTIC REGARDS ABOUT CUSTOMERS PREFERENCES (English version)," Jurnalul de Studii Juridice, Editura Lumen, Department of Economics on Behalf of Petre Andrei University Iasi, vol. 3, pages 269-283, December.
    • Handle: RePEc:lum:rev4rl:v:3-4:y:2011:i::p:269-283
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    More about this item

    Keywords

    Customers; Analysis; Life Styles Inventory; preferences;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate

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