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Sustainability Management in Sports: The Effects of the Pandemic Crisis and Future Perspectives

Author

Listed:
  • Mohammad Jaradat

    (“Valahia†University of Targoviste, Romania)

  • Teodora Odett Breaz

    (“Lucian Blaga†University of Sibiu)

Abstract

In the current context generated by the pandemic crisis, even the most profitable of professional sports have suffered huge losses. The very future existence of professional sport is threatened from a financial point of view, and after the end of the pandemic crisis there will certainly be voices that will call into question the profitability, if not the whole sustainability of professional sports. That is why managers need to rethink the importance of sports and the presentation of the positive effects it can have, so as to increase the interest and involvement of all stakeholders. This article is designed to support managers so as they can emphasize the importance of sports in the new global context from the perspective of sustainability.

Suggested Citation

  • Mohammad Jaradat & Teodora Odett Breaz, 2020. "Sustainability Management in Sports: The Effects of the Pandemic Crisis and Future Perspectives," Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Economice si Administrative/ Logos Universality Mentality Education Novelty - Section: Economical and Administrative Sciences, Editura Lumen, Department of Economics, vol. 5(1), pages 19-29, May.
    • Handle: RePEc:lum:rev14e:v:5:y:2020:i:1:p:19-29
    DOI: https://doi.org/10.18662/lumeneas/5.1/18
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    More about this item

    Keywords

    pandemic crisis; sports ecosystem; sustainability of professional sports; sports stakeholders;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics

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