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Descriptors of the Consumer Profile

Author

Listed:
  • Doina Guriţă

    (Lecturer Ph.D., University “Petre Andrei†of Iasi, Romania)

Abstract

The purpose of this paper is to investigate the factors that are important in the individual's tendency to build a positive self-image. Knowing others and self-knowledge is a goal of each of us, but by mirroring ourselves in others we discover aspects of ourselves. Thus, self-formation is initiated by knowing others and ends by knowing our own person. Social perception with the aim of getting to know other individuals represents a cognitive segment, with the help of which the person can outline an image of himself and at the same time build his opinion about others. The manifested phenomenon has a perspective of the individual who makes an approach starting from himself and puts his own person in dialectical opposition with the other characters found in the context. So, the self-image does not denote the result of a usual introspection, but "a double knowledge" of the personality, according to the French psychologist Paul Fraisse.

Suggested Citation

  • Doina Guriţă, 2022. "Descriptors of the Consumer Profile," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 30, pages 172-191, December.
    • Handle: RePEc:lum:rev11d:v:30:y:2022:i::p:172-191
    DOI: https://doi.org/10.18662/upalaw/98
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    More about this item

    Keywords

    profile; consumer; marketing; personalities; psychology;
    All these keywords.

    JEL classification:

    • K1 - Law and Economics - - Basic Areas of Law
    • K2 - Law and Economics - - Regulation and Business Law
    • K4 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior

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