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Marketing Principles in Establishing a Brand

Author

Listed:
  • Doina Gurita

    (Lecturer Ph.D., "Petre Andrei" University of Iasi, Romania)

Abstract

Branding is a challenge for marketing people and not only. In branding the only limitations are set by imagination. Branding is in fact about creating or disseminating ideas, messages and experiences. Branding takes time, resources and continuous preoccupation. Investment in the brand may multiply significantly the earnings generated by the products associated to that brand. The greatest profits will go to companies that will know how to manage their brands in the mind of the consumers.

Suggested Citation

  • Doina Gurita, 2019. "Marketing Principles in Establishing a Brand," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 24, pages 93-99, December.
    • Handle: RePEc:lum:rev11d:v:24:y:2019:i::p:93-99
    DOI: https://doi.org/10.18662/upalaw/34
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    More about this item

    Keywords

    marketing; challenge; ideas; experience; preoccupation; brand.;
    All these keywords.

    JEL classification:

    • K1 - Law and Economics - - Basic Areas of Law
    • K2 - Law and Economics - - Regulation and Business Law
    • K4 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior

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