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Elemente de Diferentiere prin Pret in Mediul Concurential - Distinguishing Elements through Price in the Competitive Environment (Romanian version)

Author

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  • Dr.ec. Corina MATEI-GHERMAN

    (Faculty of Economics within „Petre Andrei” University from Iasi)

Abstract

Progress, constantly changing economy and competition become fiercer on the market of products. Turbulent environment constrains the appearance of management and knowledge- based marketing, and the sustainable development changes the business environment, the process of internationalization of finance production, capital and labor. Environmental complexity and competition within company requires use of prices as a factor of supply and demand balance. Study of the price through competition becomes a mandatory approach at the knowledge level, for a certain market, where low purchasing power of consumers determined that decisions are driven by price.

Suggested Citation

  • Dr.ec. Corina MATEI-GHERMAN, 2010. "Elemente de Diferentiere prin Pret in Mediul Concurential - Distinguishing Elements through Price in the Competitive Environment (Romanian version)," Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Scien, Editura Lumen, Department of Economics, vol. 1(5), pages 210-223, Decembrie.
    • Handle: RePEc:lum:rev11d:v:1:y:2010:i:5:p:210-223
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    More about this item

    Keywords

    competition; change; decision; strategy; price; differentiaton; consumer;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation

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