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The Administered Public Recreation Marketing Concept

Author

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  • Edouard V. NOVATOROV

    (National Research University, Russia.)

Abstract

The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and its influence on the behavior of recreation professionals. Finally, the article attempts to integrate these assumptions into an alternative definition of public recreation marketing that is termed “administered marketing.”

Suggested Citation

  • Edouard V. NOVATOROV, 2016. "The Administered Public Recreation Marketing Concept," Journal of Economics Bibliography, KSP Journals, vol. 3(1), pages 22-27, March.
    • Handle: RePEc:ksp:journ6:v:3:y:2016:i:1:p:22-27
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    Keywords

    Administered marketing; Redistribution; Public recreation.;
    All these keywords.

    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • I19 - Health, Education, and Welfare - - Health - - - Other
    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods

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