Advanced Search
MyIDEAS: Login

Profit Analysis in Indian Retailing with Special Reference to Reliance Retail Value Stores in Ranchi

Contents:

Author Info

  • Shubhashish Kerketta

    ()
    (CAG of India, Raipur, Chhatisgarh)

  • Sukanta Chandra Swain

    ()
    (ICFAI University, Jharkhand, Grand Emerald Building, between road no. 1 and 2, Ashok Nagar, Ranchi-834002.)

Registered author(s):

    Abstract

    The purpose of this paper is profit analysis in Indian retailing with special reference to reliance retail value stores in Ranchi through sales analysis, footfall conversion analysis, average bill value and shrink & dump. In India retail industry is in its nascent stage. With new entrants into the market, the industry is going to rise and the competition is going to increase. Profit of any organization depends on the amount of sales. The sales can be increased by either increasing the footfalls i.e. attracting new customers, or, by increasing the footfall conversion rate i.e. making it best possible for each customer who enters the store to buy something and add to the sale. We all know that retaining a customer or persuading him/her to purchase is much more cost effective than to elicit a new one. Thus, a survey was conducted on 150 valued customers of three Reliance Retail Value Stores in Ranchi, to find out the reasons for the gap between footfall, and its conversion rate, so that the sales may be improved and thus the profitability at the least possible cost. The survey reveals various reasons for the gap such as lower assortment of products, absence of loose staples, poor service at billing counters etc., which if taken into account would definitely increase the footfall conversion rate and thus the profit. On the basis of the findings of this survey, if the concerned authority works upon to annihilate the loopholes, the sales will definitely be improved and profitability can be maintained at a reasonable height.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://kasbit.edu.pk/KBJVol_5/10%20Shubhashish%20-%20Profit%20Analysis%20in%20Indian%20Retailing%20with.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Khadim Ali Shah Bukhari Institute of Technology (KASBIT) in its journal KASBIT Bussiness Journal.

    Volume (Year): 5 (2012)
    Issue (Month): (December)
    Pages: 69-89

    as in new window
    Handle: RePEc:ksb:journl:v:5:y:2012:p:69-89

    Contact details of provider:
    Web page: http://kasbit.edu.pk/academics/academic-departments/marketing-management/
    More information through EDIRC

    Related research

    Keywords: Sales Analysis; Footfall Conversion Analysis; Average Bill Value; Shrink & Dump; Reliance Retail Value Stores.;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ksb:journl:v:5:y:2012:p:69-89. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Yasir Jaseem).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.