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The role and antecedents of contextual intelligence in complex decision-making environments: The case of the pharmaceutical/biotech sector

Author

Listed:
  • Richard Evans

    (Poznań University of Economics and Business, Poland)

  • Piotr Trąpczyński

    (Poznań University of Economics and Business, Poland)

Abstract

Objective: The objective of this article is to explore the concept of contextual intelligence (CI) as an important individual trait in complex decision-making environments and to understand its antecedents. Research Design & Methods: We surveyed 52 professionals from the pharmaceutical/biotech sector to explore the antecedents of CI behaviours by using Spearman’s rho correlation analysis, Student’s t-tests, and a two-stage cluster analysis. Findings: Gender does not appear to differentiate the level of CI, while age is only negatively correlated with future-minded behaviour. Respondents with doctorate education were characterised by a higher level of communitarian behaviours than those with lower education qualification attainment. Implications & Recommendations: In roles which are subject to VUCA (volatility, uncertainty, complexity, and ambiguity) conditions, the integration of linguistics, cultural awareness, and analytical abilities are important besides interpersonal skills, especially in face-to-face or virtual interactions. Contribution & Value Added: Our study provides a novel empirical contribution to the concept of CI through an exploratory study of medical affairs professionals and their self-reported CI behaviour profiles, including several individual-level characteristics.

Suggested Citation

  • Richard Evans & Piotr Trąpczyński, 2023. "The role and antecedents of contextual intelligence in complex decision-making environments: The case of the pharmaceutical/biotech sector," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 9(2), pages 35-48.
  • Handle: RePEc:krk:ientre:v:9:y:2023:i:2:p:35-48
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    File URL: https://ier.uek.krakow.pl/pm/article/view/2144/2218
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    More about this item

    Keywords

    Contextual intelligence; decision-making; VUCA; complex environments; decision-maker characteristics;
    All these keywords.

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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