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Analysis of Rural Tourism Development Level in Salaj Using the SWOT Matrix

Author

Listed:
  • Alina Gheorghe
  • Florea Parvu

Abstract

In this paper, the authors made a comparative analysis of tourism development in some counties of Romania, the most frequently visited by tourist and ecotourists. In the study, the authors have used two indicators of tourist traffic in the literature, namely: the tourist function and tourist traffic density. As a tool for strategic analysis of the level of ecotourism services development, it has been used The S.W.O.T. Matrix. During the work, the authors have achieved a SWOT Analysis of ecotourism field in Salaj county.

Suggested Citation

  • Alina Gheorghe & Florea Parvu, 2014. "Analysis of Rural Tourism Development Level in Salaj Using the SWOT Matrix," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(4), pages 66-71, December.
    • Handle: RePEc:khe:journl:v:6:y:2014:i:4:p:66-71
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    More about this item

    Keywords

    Tourist function; tourist traffic density; SWOT Analysis of ecotourism services; promotion;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources

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