Specific Techniques of Public Relations Activity
AbstractTechniques aimed, on the one hand to establish or create a contact with all economic and political agents and, on the other hand, this contact must be successful. Techniques can be grouped into reception ones (concerning congresses, conferences, seminars, symposia, colloquia, contests) used in media relations and special events related evocation.
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Bibliographic InfoArticle provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.
Volume (Year): 5 (2013)
Issue (Month): 2 (June)
Printing; positioning; opening; tour itinerary;
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