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The Conception and Design of a Marketing Demand and Supply of the Accounting Information. The Bookkeeping and the Accounting Services in the Marketing Services’ Process

Author

Listed:
  • Luminiþa Georgeta Jalba

    ("Dimitrie Cantemir" Christian University)

Abstract

The article having as theme "The marketing conception and design of the supply and demand for accounting information. Bookkeeping and accounting services marketing process”, brings into the reader’s attention the aspects of an intense connection between accounting and marketing in the current context.

Suggested Citation

  • Luminiþa Georgeta Jalba, 2013. "The Conception and Design of a Marketing Demand and Supply of the Accounting Information. The Bookkeeping and the Accounting Services in the Marketing Services’ Process," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(Special 1), pages 82-86, December.
    • Handle: RePEc:khe:journl:v:5:y:2013:i:1special:p:82-86
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    More about this item

    Keywords

    Accounting; marketing; policy marketing; marketing mix; price policy; product policy; distribution policy; promotion policy; accounting outsourcing;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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