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How to Achieve a Competitive Advantage

Author

Listed:
  • Adina Musetescu

    ("Dimitrie Cantemir" Christian University)

Abstract

In order to succeed in any market a company has to decide which strategy is more appropriate to use, which means identifying the sources of a potential competitive advantage such as skills or resources. Superior skills in creating a special product can represent the element that is setting the company apart from its competitors. That is easily translated into a very good quality of the products. The resources of the company refer to the great number of retailers (a good distribution chain that can lower the costs), the possibility of economies of scale, a good advertising programmed and others.

Suggested Citation

  • Adina Musetescu, 2013. "How to Achieve a Competitive Advantage," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(Special 1), pages 13-16, December.
    • Handle: RePEc:khe:journl:v:5:y:2013:i:1special:p:13-16
    as

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    More about this item

    Keywords

    Competitive advantage; economy of scale; product; price; distribution; promotion; social responsibility;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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