Maret Research Concerning the Opinion of the Potential Clients Regarding Insurance
AbstractIn countries in course of development, insurance has recently become a highly approached and exciting field, especially in the context of the financial crisis. The crisis had the opposite effect on people's attitude concerning the need for security, increasing their responsibility to assess possible risks. As a result of the market research I've made, I tried to identify aspects related to the approach of insurances in Romania, from the perspective of people who have signed contracts of life insurance.
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Bibliographic InfoArticle provided by Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest in its journal Knowledge Horizons - Economics.
Volume (Year): 5 (2013)
Issue (Month): 1 (March)
Potential clients; insurance activity; efficiency; indicators; insurance improve;
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- O21 - Economic Development, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy
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