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The Prices’ Paradoxes in the Context of the Current Economic and Financial Crisis

Author

Listed:
  • Gheorghe Cârstea
  • Constantin Bâgu
  • Vasile Deac

    ("Dimitrie Cantemir" Christian University)

Abstract

We already feel the effects of the economical and financial crisis, and they’re going to amplify, the essential issue, now, being that of trying to diminish these negative effects. From that perspective, a new approach of the pricing strategy, through a better covering, understanding, control and reevaluation of all the initial elements and of the new elements, which were the fundament, or must be the fundament in taking the pricing decisions, can contribute in a substantial way in solving this issue.

Suggested Citation

  • Gheorghe Cârstea & Constantin Bâgu & Vasile Deac, 2010. "The Prices’ Paradoxes in the Context of the Current Economic and Financial Crisis," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(1), pages 96-103, March.
    • Handle: RePEc:khe:journl:v:2:y:2010:i:1:p:96-103
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    More about this item

    Keywords

    Economical and financial crisis; prices’ paradoxes; pricing strategy; the sales’ internationalization; prices’ harmonization; perceived value; economic sacrifice;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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