Improvement of the policy and practice of the Municipality of Varna to achieve sustainable consumption knowledge

The document aims at the one hand to argue the relationship between the level of knowledge about sustainability and the tendency of consumers to adopt sustainable behavior and on the other hand to identify the activities of the Municipality of Varna to achieve sustainable consumption as based on a study of the level of consumers’ knowledge in the city of Varna, to give recommendations for improving the policy of the municipality in this direction. The research methodology includes analysis of the content of theoretical sources to argue the relationship: knowledge of sustainability - sustainable consumption; conducting a pilot study to establish the level of knowledge of consumers in the city of Varna about the ideas of sustainable consumption; analysis of the documentation of the Municipality of Varna related to initiatives for increasing the knowledge for sustainability. As a result of the conducted research, the following conclusions can be formulated: 1. In most of the statements, the respondents demonstrate a high level of knowledge about sustainability, as only four of the statements have a higher percentage of disagreement or lack of knowledge/judgment on problem 2. The analysis of the documentation of the Municipality of Varna, related to the implementation of activities to increase knowledge in the identified four problem areas, does not reveal any ideas and activities in this direction. The recommendations given in the present study can serve as a starting point in planning activities of the Municipality of Varna related to raising the level of knowledge of citizens about sustainable consumption. The study is part of the project "Sustainable Urban Consumption-Regional Diversity Project", funded by the Bulgarian National Science Fund (BNSF), under Contract № KП-06-H35/7.