Social Marketing: Gender Influence On Adoption Of Hiv/Aids Preventive Measures In Maiduguri Metropolis
AbstractA social marketing intervention would be effective only if it brings about positive social behaviour change in a target population, in this case; adoption of HIV prevention methods. The study is a survey conducted in Maiduguri metropolis to examine the influence of gender on adoption of HIV/AIDS prevention methods. Specifically the study assessed the level of awareness on HIV/AIDS and assessed the peoples’ protective behaviours. Data for the study were collected from both primary and secondary sources. A total of 300 questionnaires were distributed amongst the sampled respondents. The 283 instruments retrieved were analysed using Descriptive statistics. The findings were that, despite the level of awareness on HIV (70%), a person’s gender has a significant influence on adoption of HIV/AIDS prevention methods with the female gender at a disadvantage. The study recommends amongst others for the proper marketing of HIV prevention tools that women can have control over.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by in its journal Journal of Social Sciences (COES&RJ-JSS).
Volume (Year): 2 (2013)
Issue (Month): 4 (October)
Contact details of provider:
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nasir Ali Shamsi Maintainer-Workplace-Name: Centre of Excellence for Scientific & Research Journalism Maintainer-Address: Office No. 36, Waqas Centre, Mohd. Bin Qasim Road, Karachi-75400, Sindh, Pakistan. Maintainer-Url: http://www.centreofexcellence.net).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.