Intercultural Business Communication: An Analysis Of Ethnocentrism In A Globalized Business Environment
AbstractTwenty-first century organizations, rather small, medium, or large are increasingly finding themselves competing in global rather than local markets. This paper explores the current literature on the increasing global influence of ethnocentrism and its affect on international business communication. It also provides a model for overcoming ethnocentrism in a multicultural business environment. The goal of the paper is to provide practitioners with a realistic approach for overcoming ethnocentrism in a multicultural workplace. Conclusion: Globalization of businesses and markets brings about significant international competitive advantage for organizations. Bovee and Thill (2010) stressed that a diverse workforce can yield a significant competitive advantage by employing new ideas and communication skills. Similarly, Gupta states that it provides a diversity of thought that result in better business practices and relationships. The authors agree on the importance of companies embracing diversity because diversity brings a positive motivational tool that can attract and retain the best employees, as well as achieving a better level of competitiveness for organizations. Finally, Bovee & Thill (2010) and Ferraro (2001) noted that to be effective in interacting across cultural boundaries, managers need to be sensitized to the values of understanding and appreciating cultural differences in their organizations.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by in its journal Journal of Business & Management (COES&RJ-JBM).
Volume (Year): 1 (2013)
Issue (Month): 1 (January)
Contact details of provider:
Find related papers by JEL classification:
- F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
- M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- Z1 - Other Special Topics - - Cultural Economics
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Nasir Ali Shamsi Maintainer-Workplace-Name: Centre of Excellence for Scientific & Research Journalism Maintainer-Address: Office No. 36, Waqas Centre, Mohd. Bin Qasim Road, Karachi-75400, Sindh, Pakistan. Maintainer-Url: http://www.centreofexcellence.net).
If references are entirely missing, you can add them using this form.