Fireworks Saturation and Attendance in Minor League Baseball
AbstractFireworks are a very popular promotion for Minor League Baseball teams. In recent years, fireworks displays have moved beyond holidays to a frequent staple on promotional schedules throughout the baseball season. With increased frequency, the possibility exists that the market for fireworks may become saturated. This paper examines the 2011 season for AAA and AA baseball and finds, controlling for other factors influencing attendance, that increased usage of fireworks does not generate overly detrimental effects in terms of its marginal impact on attendance. Fans appear to continue to enjoy fireworks throughout the season, without growing tired of seeing this post-game promotion.
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Bibliographic InfoArticle provided by Fitness Information Technology in its journal International Journal of Sport Finance.
Volume (Year): 8 (2013)
Issue (Month): 4 (November)
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