IDEAS home Printed from https://ideas.repec.org/a/jre/issued/v24n12002p27-46.html
   My bibliography  Save this article

Seller versus Broker: Timing of Promotion

Author

Listed:
  • Carl R. Gwin

    (Baylor University, Waco, TX 76798-8003)

  • Seow-Eng Ong

    (National University of Singapore, Singapore 117566)

  • Carol F. Gwin

    (Baylor University, Waco, TX 76798-8007)

Abstract

Sellers and brokers may differ in preferred timing of costly promotion. Sellers with holding costs are anxious to sell. Sellers with showing costs want a slower approach. We find a standard listing contract where the broker chooses promotion timing can be efficient if sellers have no significant holding or showing costs. We then delineate the efficient listing contract provisions for duration and fee structure for sellers who have holding and/or showing costs.

Suggested Citation

  • Carl R. Gwin & Seow-Eng Ong & Carol F. Gwin, 2002. "Seller versus Broker: Timing of Promotion," Journal of Real Estate Research, American Real Estate Society, vol. 24(1), pages 27-46.
  • Handle: RePEc:jre:issued:v:24:n:1:2002:p:27-46
    as

    Download full text from publisher

    File URL: http://pages.jh.edu/jrer/papers/pdf/past/vol24n01/02.27_46.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kelley Cours Anderson & Julia Freybote & Kerry T. Manis, 2024. "The Impact of Virtual Marketing Strategies on the Price-TOM Relation," The Journal of Real Estate Finance and Economics, Springer, vol. 68(2), pages 218-234, February.
    2. Stanley McGreal & Paloma Taltavull de La Paz & Valerie Kupke & Peter Rossini & Paul Kershaw, 2016. "Measuring the influence of space and time effects on time on the market," Urban Studies, Urban Studies Journal Limited, vol. 53(13), pages 2867-2884, October.
    3. Stanley McGreal & Alastair Adair & Louise Brown & James R. Webb, 2009. "Pricing and Time on the Market for Residential Properties in a Major U.K. City," Journal of Real Estate Research, American Real Estate Society, vol. 31(2), pages 209-234.

    More about this item

    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jre:issued:v:24:n:1:2002:p:27-46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: JRER Graduate Assistant/Webmaster (email available below). General contact details of provider: http://www.aresnet.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.