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The Sustainability Of Tourism Competitiveness In Ternate

Author

Listed:
  • Muharto LAODE

    (Politeknik Sains dan Teknologi Wiratama Maluku Utara)

Abstract

This study aims to analyze the competitiveness of tourism sector in Ternate usingthree units of analysis, namely the sustainability of competitiveness, the determinantof competition strength and the formulation of sustainable competitive advantage strategy. Secondary data werecollected through documentation, such as APBD data, infrastructure conditions, tourism objects, labor, industry of accommodation provider, and tourist numbers. Primary data werecollected through interview to 159 respondents. The analysis and strategy formulation usedcombination of VRIOL, SFM and SWOT.Thisstudy found that the tourism sector inTernate was in a competitive advantage position, but not sustained because its tourism resources did not have uniquenessand couldbe imitated by competitors. Factors determining tourism competition werethe role of government, new areas that were beginning to develop the tourism sector, new tourist spotand tour operators.The strategies that couldmaintain the sustainability of tourism competitiveness inTernate are differentiation, inovation, partnership, promotion and marketing system, service quality, and empowering

Suggested Citation

  • Muharto LAODE, 2018. "The Sustainability Of Tourism Competitiveness In Ternate," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 5(4), pages 75-96, October.
    • Handle: RePEc:jle:journl:v:5:y:2018:i:4:p:75-96
    DOI: 10.15637/jlecon.262
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    More about this item

    Keywords

    Sustainable Competitive Advantage; Strategy; Tourism Sector; Ternate.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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