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Exploring Cultural Representation through Tourism-Related Cultural Words Translation on Hangzhou Tourism Website

Author

Listed:
  • Shiyue Chen
  • Nor Shahila Mansor
  • Chin Mooisan
  • Muhammad Alif Redzuan Abdullah

Abstract

This study investigates the translation procedures of the translated cultural words on the tourism website and explores whether the cultural representation is author-oriented or reader-oriented. A descriptive qualitative research method was used in this study. Hangzhou tourism website is selected as the case. 160 cultural words were collected and extracted from the website in total. The results indicated that retention, calque, and paraphrase were widely used translation procedures, and cultural representation was author-oriented and tended to preserve the source culture. This study adds new knowledge to the existing Chinese-English online tourism translation studies and enhances the quality of tourism translation.

Suggested Citation

  • Shiyue Chen & Nor Shahila Mansor & Chin Mooisan & Muhammad Alif Redzuan Abdullah, 2023. "Exploring Cultural Representation through Tourism-Related Cultural Words Translation on Hangzhou Tourism Website," World Journal of English Language, Sciedu Press, vol. 13(2), pages 168-168, March.
    • Handle: RePEc:jfr:wjel11:v:13:y:2023:i:2:p:168
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    Cited by:

    1. Yunchao Zuo & Syed Nurulakla Syed Abdullah & Florence Haw Ching Toh, 2023. "Strategies for Translating Culture-Specific Items from Chinese into English," World Journal of English Language, Sciedu Press, vol. 13(7), pages 1-27, September.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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