IDEAS home Printed from https://ideas.repec.org/a/jfr/jbar11/v7y2018i2p1-8.html
   My bibliography  Save this article

Traditional vs Internet vs Mobile: Which is More Effective Way to Reach Potential Customers

Author

Listed:
  • Chiang-nan Chao

Abstract

Smartphones have provided their users many niches, particularly for mobile commerce, known as mcommerce. As smartphone penetration around the globe, it has rapidly altered the phone users and the market places, as US mobile devices have penetrated more than 80% of the population in 2017. The average adult daily usage of mobile devices outpaced personal computers for the first time, and the users have conducted more commerce activities on their mobile devices than on their personal computers. As a result, predicted by eMarketer, US mcommerce will be a half of the total ecommerce by 2022. The marketers realize that they can better find their customers on the move, and enable them to better target these customers for their products. This research, through an empirical survey, focuses on the smartphone user behavior. The research results provide some useful insights for marketers in their future marketing endeavors.

Suggested Citation

  • Chiang-nan Chao, 2018. "Traditional vs Internet vs Mobile: Which is More Effective Way to Reach Potential Customers," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 7(2), pages 1-8, October.
    • Handle: RePEc:jfr:jbar11:v:7:y:2018:i:2:p:1-8
    as

    Download full text from publisher

    File URL: http://www.sciedupress.com/journal/index.php/jbar/article/download/13509/8420
    Download Restriction: no
    File URL: http://www.sciedupress.com/journal/index.php/jbar/article/view/13509
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Chiang-nan Chao, 2017. "Emergence Impacts of Mobile Commerce: An Exploratory Study," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 8(2), pages 63-70, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      JEL classification:

      • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
      • Z0 - Other Special Topics - - General

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:jbar11:v:7:y:2018:i:2:p:1-8. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Grace Lee (email available below). General contact details of provider: http://jbar.sciedupress.com .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.