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A Review of Advertising in the 21st Century

Author

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  • Leandro Mateo Bolanos Melgar
  • Robert J.F. Elsner

Abstract

Advertising affects many aspects of our lives and can promote different behaviors that if misdirected can cause harmful outcomes in the life of the affected being. This review examines different ways advertising has been affecting the contemporary era in Economy, Health, and Society such that advertising is used and how advertisers are in their quest to find the best approach to reach the final customer. The focus of advertising becomes a delicate topic when channeling the intentions of the seller into a maybe unknown or much diversified market. The effects of advertising have to be measured and controlled for the future improvement of the content and the approach. With an ever-changing world, advertising must be adapting to the context it will be developing in. As the market (world) changes, advertising must adapt to it.

Suggested Citation

  • Leandro Mateo Bolanos Melgar & Robert J.F. Elsner, 2016. "A Review of Advertising in the 21st Century," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 7(4), pages 67-78, July.
    • Handle: RePEc:jfr:ijba11:v:7:y:2016:i:4:p:67-78
    DOI: 10.5430/ijba.v7n4p67
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