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The Influence of Contextual Factors on the Multinationality-Performance Relationship: A Conceptual Model

Author

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  • Florian Christopher Fleming
  • Jose Ednilson de Oliveira Cabral

Abstract

Our general objective is to present an extension of the established theories of the multinationality-performance relationship. In methodological terms, it is an in-depth study based on an extensive review of the literature. The proposed conceptual model includes the contextual factors, like Firm, Industry and Home-Country Factors. Through the contextual factors, the model gives a broader insight and a detailed explanation of the influencing factors of the multinationality-performance relationship. This study explains by the conceptual model the current status quo of literature in the field of multinationality-performance relationship and analyzes its shape and behavior.

Suggested Citation

  • Florian Christopher Fleming & Jose Ednilson de Oliveira Cabral, 2016. "The Influence of Contextual Factors on the Multinationality-Performance Relationship: A Conceptual Model," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 7(3), pages 15-26, May.
    • Handle: RePEc:jfr:ijba11:v:7:y:2016:i:3:p:15-26
    DOI: 10.5430/ijba.v7n3p15
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