IDEAS home Printed from https://ideas.repec.org/a/jfr/ijba11/v6y2015i6p26-35.html
   My bibliography  Save this article

The Impact of Stackable Discounts on Retail Price Image

Author

Listed:
  • Dr. Shan Feng
  • Dr. Jane Z. Cai

Abstract

Stackable discounts are gaining popularity in the marketplace but have received little research attention. This paper addresses this research gap by examining the impact of stackable discounts on retailers¡¯ price images. One experiment was conducted to compare the effects of stackable discounts with single discount on consumer price and value perceptions. The findings suggest that stackable discounts are superior to single discount in terms of creating a more favorable retail price image.

Suggested Citation

  • Dr. Shan Feng & Dr. Jane Z. Cai, 2015. "The Impact of Stackable Discounts on Retail Price Image," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 6(6), pages 26-35, November.
    • Handle: RePEc:jfr:ijba11:v:6:y:2015:i:6:p:26-35
    DOI: 10.5430/ijba.v6n6p26
    as

    Download full text from publisher

    File URL: http://www.sciedu.ca/journal/index.php/ijba/article/view/8175/4897
    Download Restriction: no
    File URL: http://www.sciedu.ca/journal/index.php/ijba/article/view/8175
    Download Restriction: no
    File URL: https://libkey.io/10.5430/ijba.v6n6p26?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:ijba11:v:6:y:2015:i:6:p:26-35. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jenny Zhang (email available below). General contact details of provider: http://ijba.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.