Effective Factors in Green Supply Chain Management and Natural Environment Developed in Iran Tourism Industry: The Case of Small and Medium Tour Operators

Tourism for all citizens of the world and the vital is to provide sustainable employment. In this regard, most attention of governments and their management resources to the tourism and pristine natural environment or green has been focused on other aspects of the industry, although also Country managers see gone away, but to protect and maintain environmental capacity most important challenges the countries in this field covers. Although the structure of the tourism sector crumbled a key challenge in order to reach a consensus on coherent development theory sustainability left is involved. But evidence from theoretical studies indicate that supply chain strategies as a logical time for nature online tourism industry in all its dimensions seem appropriate, limited debate in tourism research related to the acceptance there. Present paper advance knowledge of how sustainable tourism can be more public acceptance in practice of supply chain management in the tourism environment (ESCMT) by medium and small brokers in small and medium-sized tour operating in Iran deals. The results show that in the absence of regulatory pressures and cost savings, acceptance (ESCMT) in small and medium tourist enterprises will be very effective. Result of research for government executives and managers tourism agencies appropriate guidelines to be drawn.