IDEAS home Printed from https://ideas.repec.org/a/jes/journl/y2023v14p58-78.html
   My bibliography  Save this article

Effects of electronic word-of-mouth (eWOM) drivers on customers' behaviour

Author

Listed:
  • Galina ILIEVA

    (University of Economics, Varna, Bulgaria)

  • Diyana BOTEVA

    (University of Economics, Varna, Bulgaria)

Abstract

In today's world, eWOM has become increasingly important in the tourism sector because it is considered far more influential than advertising and marketing messages. Since it is usually information spread by friends or relatives, it is perceived as a more credible and reliable source than service providers' advertising. Due to the fact that eWOM occurs when customers exchange information online, it can take many forms, such as user-generated content, online product reviews, personal emails, and social media posts. More and more travellers are turning to social media platforms like Facebook, You Tube, Instagram and blogs to get first-hand information, learn about others' experiences and their reviews and recommendations for different destinations. Users' interaction with one another influences their behaviours and travel decision-making. The purpose of this study is to identify the factors of eWOM information, which affect consumers' behaviour, compare the influences of these factors on different platforms and their impact on destination choice through the moderating role of age and experience.

Suggested Citation

  • Galina ILIEVA & Diyana BOTEVA, 2023. "Effects of electronic word-of-mouth (eWOM) drivers on customers' behaviour," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 14, pages 58-78, November.
    • Handle: RePEc:jes:journl:y:2023:v:14:p:58-78
    DOI: https://doi.org/10.47743/ejes-2023-SI04
    as

    Download full text from publisher

    File URL: https://ejes.uaic.ro/articles/EJES2023_14SI_ILI.pdf
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.47743/ejes-2023-SI04?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jes:journl:y:2023:v:14:p:58-78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alupului Ciprian (email available below). General contact details of provider: https://edirc.repec.org/data/csjesro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.