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Social Media in Reference to Automobile Sector

Author

Listed:
  • Aparna Bhargava

    (Reserarch Scholar, Department of Commerce, D. N. College, Meerut)

  • Dr. Sudhir Kumar

    (Associate Professor, Faculty of Commerce & Business Administration, D. N. College, Meerut)

Abstract

Indian market is one of the largest markets of cars. The rising income levels of an individual especially middle class family has lift up their standards of living and has diverted their purchases towards commodities which can make their lives more comfortable. This has given a tremendous encouragement in the growth of automobile sector in India. With the growing vast popularity of the social media, from the manufacturers to the dealers, the entire automobile industry is embracing towards the social media for its promotions. This paper is an attempt to study the growing popularity of social media and its impact on the audience and hence the automobile sector must take advantage of this medium in order to gain publicity.

Suggested Citation

  • Aparna Bhargava & Dr. Sudhir Kumar, 2016. "Social Media in Reference to Automobile Sector," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 11(2), pages 83-88, October.
    • Handle: RePEc:jct:journl:v:11:y:2016:i:2:p:83-88
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    File URL: https://www.jctindia.org/index.php/jct/article/view/o16-absk
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    More about this item

    Keywords

    Social media; automobile industry; promotions.;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

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