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Use Of Economic Indicators For Assessing The Effectiveness Of Marketing Communications

Author

Listed:
  • Renata Nováková
  • Vladimír Ovsenák

Abstract

Marketing is not free. Companies give a lot of money on advertising, brochures, exhibitions, various events and the like. In most cases, but they do not know their real impact on profit. The content of my contribution is to point out how important is feedback and use economic indicators to assess the effectiveness of marketing communications.

Suggested Citation

  • Renata Nováková & Vladimír Ovsenák, 2015. "Use Of Economic Indicators For Assessing The Effectiveness Of Marketing Communications," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 9(1), pages 111-117.
    • Handle: RePEc:isp:journl:v:9:y:2015:i:1:p:111-117
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    More about this item

    Keywords

    marketing; economic indicators; communication; effectiveness;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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