IDEAS home Printed from https://ideas.repec.org/a/isp/journl/v8y2014i1p267-281.html
   My bibliography  Save this article

Location And Layout As Sources Of Competitive Advantage Of Small Retailers

Author

Listed:
  • Nikola Knego
  • Kristina Petljak
  • Rudolf Vouk

Abstract

The decision about the location is one of the most important decisions taken by the retailer because of its long-term impact on the company. In each step of the decision making process retailers have to analyse to what extent the characteristics of the location meet the specific requirements of their businesses. The secret of choosing the right location lies in knowing the factors that are most important to the firm's success and finding a location that satisfies them the most. Retailers must take into account the size of the trading area, parking spaces, availability of space for expansion and location visibility. Crucial for identifying appropriate location is to identify the characteristics that can provide the small retailer with a competitive advantage and then find potential sites that meet these criteria. After deciding on retail location, retailers have to consider store layout. Layout is important for attracting constant customer turnover. Store layout develops from a good knowledge of the consumers’ buying habits. Retail spatial distribution should attract customers to the store and facilitate them to choose the goods, compare prices, quality, characteristics, and finally to facilitate the purchase. This is an area where small retailers can have a big advantage over its competitors. Small retailers allow customers to find the products they want quickly and easily. Customers make a significant percentage of their purchase decisions as soon as they enter the store, meaning that a suitable store layout can significantly increase sales.

Suggested Citation

  • Nikola Knego & Kristina Petljak & Rudolf Vouk, 2014. "Location And Layout As Sources Of Competitive Advantage Of Small Retailers," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 8(1), pages 267-281.
    • Handle: RePEc:isp:journl:v:8:y:2014:i:1:p:267-281
    as

    Download full text from publisher

    File URL: https://www.scientific-publications.net/get/1000007/1409339057234335.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. repec:arz:wpaper:eres2012-091 is not listed on IDEAS
    2. Malgorzata Rymarzak & Ewa Sieminska, 2012. "Factors affecting the location of various types of real estate," ERES eres2012_091, European Real Estate Society (ERES).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michal Gluszak & Remigiusz Gawlik & Malgorzata Zieba, 2019. "Smart and Green Buildings Features in the Decision-Making Hierarchy of Office Space Tenants: An Analytic Hierarchy Process Study," Administrative Sciences, MDPI, vol. 9(3), pages 1-16, July.
    2. Antczak-Stępniak Agata, 2020. "Location tendencies in developer investments in the residential market in Łódź," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 47(47), pages 133-144, March.
    3. Yasmin Mohd Adnan & Nor Adibah Mohd Arif & Muhammad Najib Razali, 2022. "Exploring Green Office Building Choices by Corporate Tenants in Malaysia," Sustainability, MDPI, vol. 14(21), pages 1-23, November.
    4. Marco Locurcio & Pierluigi Morano & Francesco Tajani & Felicia Di Liddo, 2020. "An Innovative GIS-Based Territorial Information Tool for the Evaluation of Corporate Properties: An Application to the Italian Context," Sustainability, MDPI, vol. 12(14), pages 1-29, July.
    5. Yang, Yang & Mao, Zhenxing, 2020. "Location advantages of lodging properties: A comparison between hotels and Airbnb units in an urban environment," Annals of Tourism Research, Elsevier, vol. 81(C).
    6. Jianzhuang Zheng & Lingyan Huang, 2022. "Characterizing the Spatiotemporal Patterns and Key Determinants of Homestay Industry Agglomeration in Rural China Using Multi Geospatial Datasets," Sustainability, MDPI, vol. 14(12), pages 1-21, June.

    More about this item

    Keywords

    retailing; small retailers; retail location; location decision making; store layout;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:isp:journl:v:8:y:2014:i:1:p:267-281. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Svetoslav Ivanov (email available below). General contact details of provider: https://www.scientific-publications.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.