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Online Commerce In Romania

Author

Listed:
  • Ilie Budica
  • Silvia Puiu
  • Bogdan Budica

Abstract

The article presents the evolution of online commerce in Romania, during the last years and tries to identify the factors leading to the present situation. Main data are gathered from the national and international institutes and research methods are based on observation, documentation, comparison, analysis and synthesis. Results are useful in order to create marketing strategies better adapted to Romanians' mentality and purchasing power.

Suggested Citation

  • Ilie Budica & Silvia Puiu & Bogdan Budica, 2014. "Online Commerce In Romania," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 8(1), pages 209-215.
    • Handle: RePEc:isp:journl:v:8:y:2014:i:1:p:209-215
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    More about this item

    Keywords

    online commerce; evolution; consumer behavior;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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