Capturing Travel Mode Adoption in Designing On-Demand Multimodal Transit Systems

This paper studies how to integrate rider mode preferences into the design of on-demand multimodal transit systems (ODMTSs). It is motivated by a common worry in transit agencies that an ODMTS may be poorly designed if the latent demand, that is, new riders adopting the system, is not captured. This paper proposes a bilevel optimization model to address this challenge, in which the leader problem determines the ODMTS design, and the follower problems identify the most cost efficient and convenient route for riders under the chosen design. The leader model contains a choice model for every potential rider that determines whether the rider adopts the ODMTS given her proposed route. To solve the bilevel optimization model, the paper proposes an exact decomposition method that includes Benders optimal cuts and no-good cuts to ensure the consistency of the rider choices in the leader and follower problems. Moreover, to improve computational efficiency, the paper proposes upper and lower bounds on trip durations for the follower problems, valid inequalities that strengthen the no-good cuts, and approaches to reduce the problem size with problem-specific preprocessing techniques. The proposed method is validated using an extensive computational study on a real data set from the Ann Arbor Area Transportation Authority, the transit agency for the broader Ann Arbor and Ypsilanti region in Michigan. The study considers the impact of a number of factors, including the price of on-demand shuttles, the number of hubs, and access to transit systems criteria. The designed ODMTSs feature high adoption rates and significantly shorter trip durations compared with the existing transit system and highlight the benefits of ensuring access for low-income riders. Finally, the computational study demonstrates the efficiency of the decomposition method for the case study and the benefits of computational enhancements that improve the baseline method by several orders of magnitude.