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Consumer Preference Judgments: An Exposition with Empirical Applications

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  • Jehoshua Eliashberg

    (Northwestern University)

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    Abstract

    The modeling of preferences for multiattribute alternatives has received an increased attention in marketing (consumer behavior) and management science (decision analysis). The research in the two disciplines is closely related and can be applied to predicting consumer preferences for multiattribute options. The purpose of this paper is to illustrate and discuss several preference models and measurement techniques that have been used mainly by decision analysts and which are applicable in the consumer preference judgment context. A pilot application of the measurement techniques which provides some insight on their relative predictive accuracy and on the usefulness of empirically verifying the conditions necessary for the existence of the preference models is reported, too.

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    File URL: http://dx.doi.org/10.1287/mnsc.26.1.60
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    Bibliographic Info

    Article provided by INFORMS in its journal Management Science.

    Volume (Year): 26 (1980)
    Issue (Month): 1 (January)
    Pages: 60-77

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    Handle: RePEc:inm:ormnsc:v:26:y:1980:i:1:p:60-77

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    Related research

    Keywords: marketing: buyer behavior; multi-attribute utility/preference theory; decision analysis;

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    Cited by:
    1. Matsatsinis, Nikolaos F. & Siskos, Yannis, 1999. "MARKEX: An intelligent decision support system for product development decisions," European Journal of Operational Research, Elsevier, vol. 113(2), pages 336-354, March.
    2. Kalogeras, Nikos & Pennings, Joost M.E. & Garcia, Philip, 2006. "What Drives Strategic Behavior? A Framework to Explain and Predict SMEs' Transition to Sustainable Production Systems," 2006 Annual meeting, July 23-26, Long Beach, CA 21354, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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