Book Reviews

Ahlers, David M., A New Look at Portfolio Management , JAI Press, Greenwich, Conn., 1977, 201 pp., $19.50---reviewed by Robert L. WinklerBailey, Norman T. J., Mathematics, Statistics, and Systems for Health , John Wiley & Sons, 1977, 222 pp., $15.50---reviewed by Michael LeonardBudnick, Frank S., Mojena, Richard, and Vollmann, Thomas E., Principles of Operations Research for Management , Richard D. Irwin, Inc., Homewood, Illinois, 1977, 756 pp., $17.95---reviewed by Richard R. Jesse, Jr.Buffa, Elwood S., and Dyer, James S., Essentials of Management Science/Operations Research , Wiley/Hamilton Publication, 1978, 528 pp., $15.95---reviewed by Douglas C. MontgomeryCheek, Logan M., Zero-Base Budgeting Comes of Age , AMACOM, American Management Association, New York, New York, 1977, 314 pp---reviewed by Burton V. DeanCook, Thomas M., and Russell, Robert A., Introduction to Management Science , Prentice-Hall, Inc., 1977, 512 pp---reviewed by R. R. VemugantiGrinold, Richard C., and Marshall, Kneale T., Manpower Planning Models , New York, North-Holland, 1977, 256 pp., $19.50---reviewed by R. J. NiehausJacoby, Jacob, and Chestnut, Robert W., Brand Loyalty: Measurement and Management . John Wiley & Sons, 1978, 157 pp., $15.95---reviewed by Donald G. MorrisonMills, Richard L., Statistics for Applied Economics and Business , McGraw-Hill, 1976, 618 pp., $15.95---reviewed by J. B. MooreSage, Andrew P., Methodology for Large Scale Systems , McGraw-Hill, 1977, 425 pp---reviewed by Joseph TalavageSchwartz, Mischa, Computer-Communication Network Design and Analysis , Prentice-Hall, 1977, 372 pp., $18.95---reviewed by Richard Van SlykeLinstone, Harold A. and Simmonds, W. H. Clive, Futures Research, New Directions , Addison-Wesley Publishing Company, Inc., Reading, Massachusetts, 1977, 270 pp., $22.50---reviewed by Paul GrayBoucher, Wayne, The Study of the Future: An Agenda for Research , National Science Foundation, Research Applications Directorate and Rann-Research Applied to National Needs, 1977, 316 pp., $4.75---reviewed by Paul Gray