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Alimentos Latinoamérica, C. A.---A Case Study

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  • John M. Burnham

    (Wake Forest University)

Abstract

ALCA, a U. S. subsidiary in Latin America, has been importing, processing, packaging and distributing a “name” food product for 15 years. Large contribution margins and an expanding market have not resulted in profits. A consultant spent 40 days on-site, with a team of student analysts, to offer corrective recommendations based on an integration of organizational, informational and quantitative systems work. Here is what they found and did. And what happened after.

Suggested Citation

  • John M. Burnham, 1976. "Alimentos Latinoamérica, C. A.---A Case Study," Interfaces, INFORMS, vol. 6(4), pages 50-55, August.
    • Handle: RePEc:inm:orinte:v:6:y:1976:i:4:p:50-55
    DOI: 10.1287/inte.6.4.50
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    Cited by:

    1. Geerstsma, W. & Gols, J.E. & Pietronero, L., 1989. "Theoretical model of the impedance of a fractal metal-electrolyte interface," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 158(3), pages 691-705.

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