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People Skills: Marketing OR/MS---A People Problem

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  • Robert E. Levasseur

    (Walden University, Annapolis, Maryland 21403)

Abstract

This is another in a series of articles about some of the most effective models, methods, and processes of organization development (OD), a discipline that offers much to the OR/MS practitioner determined to help clients solve real-world problems. Because it is based on a systemic view of organizations, OD includes the whole universe of ambiguous people-related issues that increasingly determine the success or failure of efforts to implement otherwise flawless technical solutions.

Suggested Citation

  • Robert E. Levasseur, 2007. "People Skills: Marketing OR/MS---A People Problem," Interfaces, INFORMS, vol. 37(4), pages 383-384, August.
    • Handle: RePEc:inm:orinte:v:37:y:2007:i:4:p:383-384
    DOI: 10.1287/inte.1060.0254
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    Keywords

    organizational behavior; modern marketing;

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