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Reply to Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment

Author

Listed:
  • Terry J. Hill

    (London Business School, Sussex Place, Regents Park, London, NW1 4SA, United Kingdom)

  • Rafael Menda

    (Graduate School of Business, University of Cape Town, Rondebosch-7700, Cape Town, South Africa)

  • David M. Dilts

    (Department of Management Sciences, University of Waterloo, Waterloo, Ontario N2L 3G1, Canada)

Abstract

Reply to the “Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment” by Richard J. Schonberger ( Interfaces vol. 29, no. 6, November–December 1999, pp. 127–129) referring to the Interfaces July–August 1998 article “Using product profiling to illustrate manufacturing-marketing misalignment” by Hill, Menda, and Dilts, where they described Rumack Pharmaceutical Company (disguised name) as an example of misalignment between marketing and manufacturing.

Suggested Citation

  • Terry J. Hill & Rafael Menda & David M. Dilts, 1999. "Reply to Comment: Using Product Profiling to Illustrate Manufacturing-Marketing Misalignment," Interfaces, INFORMS, vol. 29(6), pages 129-132, December.
    • Handle: RePEc:inm:orinte:v:29:y:1999:i:6:p:129-132
    DOI: 10.1287/inte.29.6.129
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