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Finding the Yellow Brick Road: Part 5, Through the Crystal Ball

Author

Listed:
  • Warren B. Powell

    (Department of Civil Engineering and Operations Research, Princeton University, Princeton, New Jersey 08544)

  • Donald E. Mayoras

    (Mau Trucking, Incorporated, 90 Jacobs Addition, Ida Grove, Iowa 51445)

Abstract

Sometimes, there is more truth in fiction than in publicly available accounts. This story by Warren B. Powell, a leading researcher of real-time routing and scheduling models and frequent consultant to the motor carrier industry, and Donald E. Mayoras, a senior transportation executive and president of a trucking company, provides a view into the discussions many carriers undertake prior to adopting an optimization model. The account is too long to appear a single article and instead is being published in serial form. This is the fifth installment.

Suggested Citation

  • Warren B. Powell & Donald E. Mayoras, 1997. "Finding the Yellow Brick Road: Part 5, Through the Crystal Ball," Interfaces, INFORMS, vol. 27(3), pages 14-21, June.
    • Handle: RePEc:inm:orinte:v:27:y:1997:i:3:p:14-21
    DOI: 10.1287/inte.27.3.14
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