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Modeling Telecommunications Demand Analysis

Author

Listed:
  • Donald J. Kridel

    (Southwestern Bell Corporation, One Bell Center, Room 40-U-5, St. Louis, Missouri 63101)

  • Daniel R. Dolk

    (Department of Administrative Sciences (54DK), Naval Postgraduate School, Monterey, California 93943)

Abstract

Over the last 20 years, legal and regulatory decisions, culminating in the divestiture of the Bell Operating Companies (BOCs) by American Telephone and Telegraph (AT&T) in 1984, have led to an upsurge in the importance of applied econometrics in the telecommunications industry. Increased attention to demand analysis, or empirical economics, has fostered a commensurate increase in modeling sophistication—both for the analyst and for the underlying modeling component of decision support systems. Whereas (aggregate) pooled regression models were more appropriate for the rate-case environment, (disaggregate) optimization-based models have proved more useful for the marketing orientation. Stand-alone analytical systems are no longer sufficient. The critical transition in organizational perspective reflects a need for integrated modeling environments that offer multiple modeling paradigms, linkage among models, consistent access to data resources, and intelligent support.

Suggested Citation

  • Donald J. Kridel & Daniel R. Dolk, 1993. "Modeling Telecommunications Demand Analysis," Interfaces, INFORMS, vol. 23(2), pages 3-13, April.
    • Handle: RePEc:inm:orinte:v:23:y:1993:i:2:p:3-13
    DOI: 10.1287/inte.23.2.3
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    Keywords

    industries: communications; marketing;

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