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Misapplications Reviews: High Road to Glory

Author

Listed:
  • Arnold Barnett

    (Sloan School of Management, Operations Research Center, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139)

Abstract

The talk these days at TIMS/ORSA is of outreach, of devising a way to inform the world how central we are to its functioning. TIMS has backed its commitment to reaching out with a large financial investment. Trying as always to be helpful, let me propose a simple project that might measurably advance this cause.It concerns frequent-flyer programs. We should not underrate the obsessions these programs have created among those we would most like to influence.

Suggested Citation

  • Arnold Barnett, 1987. "Misapplications Reviews: High Road to Glory," Interfaces, INFORMS, vol. 17(5), pages 51-54, October.
    • Handle: RePEc:inm:orinte:v:17:y:1987:i:5:p:51-54
    DOI: 10.1287/inte.17.5.51
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