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The Myth of the Simple Model

Author

Listed:
  • R. F. Powers

    (INSIGHT, Inc. 1411 King Street Alexandria, Virginia 22314)

  • J. J. Karrenbauer

    (INSIGHT, Inc. 1411 King Street Alexandria, Virginia 22314)

  • George Doolittle

    (Glidden Coatings and Resins Division, SCM Corporation, 900 Union Commerce Building, Cleveland, Ohio 44114)

Abstract

When managers say they want simple models, they often mean that they want interface facilities that make it easy to build and solve complex models. Such an “easy-to-use” interface system (DATA-1) was designed for use with production-distribution network models. As an example, a large-scale production-distribution strategy study conducted by Glidden Coatings and Resins using DATA-1 is described.

Suggested Citation

  • R. F. Powers & J. J. Karrenbauer & George Doolittle, 1983. "The Myth of the Simple Model," Interfaces, INFORMS, vol. 13(6), pages 84-91, December.
    • Handle: RePEc:inm:orinte:v:13:y:1983:i:6:p:84-91
    DOI: 10.1287/inte.13.6.84
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