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From the Shadows

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  • David S. Hirshfeld

    (22057 Powder Horn Drive Potomac, Maryland 20854)

Abstract

Is there a proper role for linear programming in corporate strategic planning; if so, what is it?Planners and executives generally believe that strategic planning involves too many essential factors that are subjective, uncontrollable, uncertain, and non-quantifiable to be amenable to quantitative analysis, in general, and to optimization methods, in particular. That belief needs to be re-examined.Consultants (like Nature) abhor a vacuum, even a conceptual one. So, over the last decade or so, a number of analytical tools have been developed and applied to corporate strategic planning: the growth-share matrix, the GE-McKinsey screen, PIMS, the “experience curve,” and others. The “portfolio analysis” approach embodied in these tools has swept the field, even as optimization has in tactical and operations planning.

Suggested Citation

  • David S. Hirshfeld, 1983. "From the Shadows," Interfaces, INFORMS, vol. 13(4), pages 70-74, August.
    • Handle: RePEc:inm:orinte:v:13:y:1983:i:4:p:70-74
    DOI: 10.1287/inte.13.4.70
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