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Marketing Aspects of Global Modeling

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  • Jennifer Robinson

    (International Institute for Applied Systems Analysis, 2361 Schlossplatz I, Laxenburg, Austria)

Abstract

Global modeling is not so different from other sorts of OR/SA. Good modeling, global or otherwise, requires design as well as engineering. Modelers, global or otherwise, are generally better engineers than designers---perhaps the nature of their work destroys their design perspective. In any case it is hard to get an interesting, functional product out of a modeler without outside guidance. Given enough rope, global modelers (and modelers in general) will hang themselves in a snarl of detail and technicality. Only with a client who knew what he wanted and who took an active role in project design was this problem avoided.

Suggested Citation

  • Jennifer Robinson, 1980. "Marketing Aspects of Global Modeling," Interfaces, INFORMS, vol. 10(3), pages 80-82, June.
    • Handle: RePEc:inm:orinte:v:10:y:1980:i:3:p:80-82
    DOI: 10.1287/inte.10.3.80
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    Keywords

    simulation; marketing;

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