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Intention to Use AI-Powered Financial Investment Robo-Advisors in the M-Banking Sector of Pakistan

Author

Listed:
  • Xuhui Wang

    (Dongbei University of Finance and Economics, China)

  • Asad Hassan Butt

    (Dongbei University of Finance and Economics, China)

  • Qilin Zhang

    (Dongbei University of Finance and Economics, China)

  • Hassan Ahmad

    (Dongbei University of Finance and Economics, China)

  • Muhammad Noman Shafique

    (Dongbei University of Finance and Economics, China)

Abstract

AI is playing a disruptive role in many industrial sectors and also in the banking industry. The purpose of this research study was to empirically test consumer willingness to use AI-powered financial investment robo-advisors. Analysis of data from 500 survey responses collected from m-banking users performed using Smart Pls showed that there was clear intention on the part of m-banking consumers in Pakistan to use AI-powered financial investment robo-advisors. The results reinforce the findings of earlier studies.

Suggested Citation

  • Xuhui Wang & Asad Hassan Butt & Qilin Zhang & Hassan Ahmad & Muhammad Noman Shafique, 2021. "Intention to Use AI-Powered Financial Investment Robo-Advisors in the M-Banking Sector of Pakistan," Information Resources Management Journal (IRMJ), IGI Global, vol. 34(4), pages 1-27, October.
    • Handle: RePEc:igg:rmj000:v:34:y:2021:i:4:p:1-27
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