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A Location-Context Awareness Mobile Services Collaborative Recommendation Algorithm Based on User Behavior Prediction

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  • Mingjun Xin

    (School of Computer Engineering and Science, Shanghai University, Shanghai, China)

  • Yanhui Zhang

    (School of Computer Engineering and Science, Shanghai University, Shanghai, China)

  • Shunxiang Li

    (School of Computer Engineering and Science, Shanghai University, Shanghai, China)

  • Liyuan Zhou

    (School of Computer Engineering and Science, Shanghai University, Shanghai, China)

  • Weimin Li

    (School of Computer Engineering and Science, Shanghai University, Shanghai, China)

Abstract

Nowadays, location based services (LBS) has become one of the most popular applications with the rapid development of mobile Internet technology. More and more research is focused on discovering the required services among massive information according to the personalized behavior. In this paper, a collaborative filtering (CF) recommendation algorithm is presented based on the Location-aware Hidden Markov Model (LHMM). This approach includes three main stages. First, it clusters users by making a pattern similarity calculation of their historical check-in data. Then, it establishes the location-aware transfer matrix so as to get the next most similar service. Furthermore, it integrates the generated LHMM, user's score and interest migration into the traditional CF algorithm so as to generate a final recommendation list. The LHMM-based CF algorithm mixes the geographic factors and personalized behavior and experimental results show that it outperforms the state-of-the-art algorithms on both precision and recall.

Suggested Citation

  • Mingjun Xin & Yanhui Zhang & Shunxiang Li & Liyuan Zhou & Weimin Li, 2017. "A Location-Context Awareness Mobile Services Collaborative Recommendation Algorithm Based on User Behavior Prediction," International Journal of Web Services Research (IJWSR), IGI Global, vol. 14(2), pages 45-66, April.
  • Handle: RePEc:igg:jwsr00:v:14:y:2017:i:2:p:45-66
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    Cited by:

    1. Xiaolan Xie & Xun Zhang & Jingying Fu & Dong Jiang & Chongchong Yu & Min Jin, 2018. "Location Recommendation of Digital Signage Based on Multi-Source Information Fusion," Sustainability, MDPI, vol. 10(7), pages 1-21, July.

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