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Adoption of Mobile Commerce Technology: An Involvement of Trust and Risk Concerns

Author

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  • Emad Abu-Shanab

    (Yarmouk University, Jordan)

  • Osamah Ghaleb

    (Yarmouk University, Jordan)

Abstract

This research extended the Technology Acceptance Model (TAM) with perceived trust and perceived risks (security and privacy concerns) constructs to identify the impact of these factors on Jordanian users’ intentions to adopt mobile commerce (m-commerce). An empirical test was used utilizing 132 responses from students in two public universities in Jordan. Results indicated that perceived trust, perceived usefulness, and perceived ease of use are major influencers of mobile commerce adoption. On the other hand, perceived risk factors (security and privacy concerns) were not significant in this relation. Discussion, conclusion and future work are stated at the end of this paper.

Suggested Citation

  • Emad Abu-Shanab & Osamah Ghaleb, 2012. "Adoption of Mobile Commerce Technology: An Involvement of Trust and Risk Concerns," International Journal of Technology Diffusion (IJTD), IGI Global, vol. 3(2), pages 36-49, April.
    • Handle: RePEc:igg:jtd000:v:3:y:2012:i:2:p:36-49
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    Cited by:

    1. Hew, Jun-Jie & Lee, Voon-Hsien & Leong, Lai-Ying, 2023. "Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Jacek Woźniak & Alexandra Zbuchea, 2021. "Give or buy contexts and internet experience as a factor differentiating of readiness to provide different types of personal data in m-commerce," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(4), pages 53-67, June.
    3. Faqih, Khaled M.S. & Jaradat, Mohammed-Issa Riad Mousa, 2015. "Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 37-52.
    4. Chayomchai Ampol, 2020. "The Online Technology Acceptance Model of Generation-Z People in Thailand during COVID-19 Crisis," Management & Marketing, Sciendo, vol. 15(s1), pages 496-512, October.

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