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Redefining E-Commerce Experience: An Exploration of Augmented and Virtual Reality Technologies

Author

Listed:
  • Mohammad Al Khaldy

    (Department of Business Intelligence and Data Analytics, University of Petra, Amman, Jordan)

  • Abdelraouf Ishtaiwi

    (Data Science and Artificial Intelligence, University of Petra, Amman, Jordan)

  • Ahmad Al-Qerem

    (Computer Science Department, Faculty of Information Technology, Zarqa University, Zarqa, Jordan)

  • Amjad Aldweesh

    (College of Computing and IT, Shaqra University, Shaqra, Saudi Arabia)

  • Mohammad Alauthman

    (Department of Information Security, Faculty of Information Technology, University of Petra, Amman, Jordan)

  • Ammar Almomani

    (School of Computing, Skyline University College, Sharjah, UAE & Al-Balqa Applied University, Jordan)

  • Varsha Arya

    (Department of Business Administration, Asia University, Taiwan & Department of Electrical and Computer Engineering, Lebanese American University, Beirut, Lebanon & Center for Interdisciplinary Research, University of Petroleum and Energy Studies (UPES), Dehradun, India)

Abstract

Integrating virtual reality (VR) and augmented reality (AR) technology into online stores enables more immersive and engaging shopping experiences, which is crucial for businesses to succeed in today's competitive e-commerce market. These technologies offer unique, personalized experiences that consider the preferences and requirements of each customer. This research aims to understand better the most recent developments in AR and VR technology, and how these technologies might be used in e-commerce. Multiple databases were used to conduct a thorough search, and the inclusion criteria focused on using AR and VR in e-commerce. A total of 55 papers were found and categorized based on the research methodologies and issues used. Based on the findings of the research paper, it can be concluded that integrating AR and VR technologies in e-commerce has significant potential to improve various aspects of the online shopping experience.

Suggested Citation

  • Mohammad Al Khaldy & Abdelraouf Ishtaiwi & Ahmad Al-Qerem & Amjad Aldweesh & Mohammad Alauthman & Ammar Almomani & Varsha Arya, 2023. "Redefining E-Commerce Experience: An Exploration of Augmented and Virtual Reality Technologies," International Journal on Semantic Web and Information Systems (IJSWIS), IGI Global, vol. 19(1), pages 1-24, January.
    • Handle: RePEc:igg:jswis0:v:19:y:2023:i:1:p:1-24
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